I'm Ash, a motion designer who has been creating and directing design content for sports fans since 2005.

I currently work at UEFA as a Graphics Expert in the Production Services where I’m responsible for delivering animated design content to Broadcasters, National Associations and for publication on UEFA’s digital and social platforms.   Before UEFA, I worked for a Sports Post-Production company in London as a Motion Graphic Designer, where I created a range creative work for leading broadcasters and sports organisations including ITV, BBC, Setanta, The FA, and the ITF.

I specialise in being able to tell stories that deliver a clear message that connects and resonates with the audience, whether it’s designing the content myself or working with talented and trusted freelancers or design studios I’ve built relationships with over the years.   I also have a keen interest in developing technologies, especially ones that can create new and enhance existing viewing experiences.